We created APPE to elevate personal care through science-backed formulas, high-performance ingredients, and products designed for real everyday results.

We created APPE to elevate personal care through science-backed formulas, high-performance ingredients, and products designed for real everyday results.

— APPE TEAM | DISCOVER OUR STORY
Active Ingredients
Skin Friendly
Everyday Performance
Microbiome Balance

Our products are exceptionally rich in proteins, peptides, and active ingredients that work synergistically to nourish, strengthen, restore, and protect.

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Beautifully functional consciously crafted

Protein & Peptide Powered

Protein & Peptide Powered

Science-Backed Formulas

Science-Backed Formulas

Alcohol Free

Alcohol Free

No  Chemicals

No Chemicals

Cruelty Free

Cruelty Free

Beautifully functional consciously crafted

See The Results, Hear The Stories

★★★★★ Rated 4.5 94% of customers recommend APPE
Show Stopper Kit - Appearance Factors
LE 1,299.00
LE 1,600.00
Orient scent deodorant - Appearance Factors
LE 250.00
LE 350.00
3 pieces sunscreen gel cream - Appearance Factors
LE 500.00
LE 1,035.00
Roll-On Vanilla Scent Deodorant - 5th Generation Microbiome Friendly - Appearance Factors
LE 250.00
LE 350.00
COSMO APPE medium Tinted Sunscreen spf 50+ 60 ml - Appearance Factors
LE 225.00
LE 345.00

The Beauty Insider

acne skin care egypt: A Science-Led Clear Skin Routine
Heat, humidity, dust, and harsh cleansing can leave acne-prone skin dry and red. This science-led Appe guide explains how to pair a gentle cleanser, measured treatment, hydration, and daily SPF for a calmer, clearer-looking routine.
Cotton Candy Deodorant: A Sweet Scent for Every Day
A dermatologist-style guide to choosing and using cotton candy deodorant in Egypt and the Gulf. Learn how a soft sweet scent fits warm-weather routines, who it suits, and how to keep underarm care comfortable all day.
Deodorant Egypt: My Microbiome-Friendly Underarm Reset
After years of relying on stronger scents, I changed how I think about underarm care in Egypt’s heat. Learn why microbiome-friendly deodorants, better application, and a calmer routine can make daily freshness feel more comfortable.
Vanilla Mocha Body Splash: Myths, Moments, and Pairings
Is vanilla mocha too sweet for a polished fragrance wardrobe? This myth-busting guide explains how the creamy vanilla and roasted coffee mood develops, when to wear it in Egypt and the Gulf, and how to pair it with your routine.