Daily broad-spectrum SPF 50+ / PA++++ in a lightweight gel-cream that disappears on skin — no white cast, no greasy shine. 7 UV filters (organic + mineral) against UVA &...

SPF 50+ sun protection with a sheer light tint that blurs redness and evens skin tone — sunscreen and light coverage in one step. Broad-spectrum UVA/UVB protection with mineral +...

Clearer, smoother skin with a smart acid duo. Glycolic acid resurfaces texture, salicylic acid works inside pores to reduce blackheads and comedones, and Vitamin B complex helps regulate oil —...

Body Splash brings you the ultimate experience of the scents of nature, leaving you with a long lasting fragrance. Spray generously on your body. Avoid eye contact, and in case...

Body Splash brings you the ultimate experience of the scents of nature, leaving you with a long lasting fragrance. Spray generously on your body. Avoid eye contact, and in case...

Reduces Hair Fall: As it's rich in Ginseng, Biotin & Saw Palmetto that helps grow the hair follicle. Prevents hair fizz: With a formula rich in Argan, Wheat Germ Oil,...

A purifying cleansing gel for oily and combination skin. Lifts excess oil and the impurities behind breakouts, while proteins and hyaluronic acid keep skin comfortable — no squeaky, stripped feeling....

A protein-rich 4-in-1 lotion that hydrates, soothes, nourishes and rebuilds the skin barrier. Made for very dry, sensitive and compromised skin — including after laser or during isotretinoin-related dryness. Hydrates:...

Reduces Hair Fall: As it's rich in Ginseng, Biotin & Saw Palmetto that helps grow the hair follicle. Prevents hair fizz: With a formula rich in Shea, Wheat Germ Oil,...

Velvet Intense Midnight Stars — zesty citrus, golden amber and sandalwood. A light, refreshing body mist you can layer and reapply all day. Scent profile: zesty citrus, golden amber and...

Velvet Intense You Are The Love — fresh white birch, sweet strawberry and elegant rose. A light, refreshing body mist you can layer and reapply all day. Scent profile: fresh...

Body Splash brings you the ultimate experience of the scents of nature, leaving you with a long lasting fragrance. Spray generously on your body. Avoid eye contact, and in case...

Velvet Intense Million Wishes — fresh fruits and velvety almond cream. A light, refreshing body mist you can layer and reapply all day. Scent profile: fresh fruits and velvety almond...

A gentle, sulfate-free cleansing gel enriched with proteins and hyaluronic acid. Removes dirt and makeup while keeping skin soft and hydrated — the built-in brush gives a deeper, more even...

Velvet Intense Glowing Love — sugared red berries, blushing rose petals and sweet fruits. A light, refreshing body mist you can layer and reapply all day. Scent profile: sugared red...

Nourishing Hair Conditioner Prevents Hair Falling as it's rich in Aminexil Prevents hair splitting and fizz as it's rich in proteins like Capauxein, Kerestore as a keratin source. Soothes the hair with best oil complex Vit E, Allantoin, Argan, Jojoba, Olive...

A bronze-tinted SPF 50+ made for medium-to-tan skin — protects, hydrates and gives an even, healthy-looking finish without a grey cast. Broad-spectrum UVA/UVB protection Bronze tint that blends into medium...

A 4-in-1 microbiome-friendly roll-on. Prebiotics keep odor in check, Alpha Arbutin and Licorice visibly brighten underarms, and Gymnema Sylvestre helps regrowth look finer over time. Aluminum- and alcohol-free, with no...

Daily, no-rinse conditioning with the same anti hair-fall complex as Restore Conditioner. Detangles as you comb, tames frizz and protects lengths between washes. Aminexil helps reduce hair fall Capauxein +...

A 4-in-1 microbiome-friendly roll-on. Prebiotics keep odor in check, Alpha Arbutin and Licorice visibly brighten underarms, and Gymnema Sylvestre helps regrowth look finer over time. Aluminum- and alcohol-free, with no...

A 4-in-1 microbiome-friendly roll-on. Prebiotics keep odor in check, Alpha Arbutin and Licorice visibly brighten underarms, and Gymnema Sylvestre helps regrowth look finer over time. Aluminum- and alcohol-free, with no...

A playful everyday tote in a vibrant orange finish, designed to add a bold pop of color to your everyday look. Spacious, lightweight, and easy to carry — the perfect...

APPE Glyco Cream CLEARS: The optimum combination of Glycolic and Salicylic acids ensures a clear skin, with a smooth texture and less comedones. UNIFIES: Thanks to VIT B-complex the skin...

Reduces Hair Fall: As it's rich in Ginseng, Biotin & Saw Palmetto that helps grow the hair follicle. Prevents hair fizz: With a formula rich in Argan, Wheat Germ Oil,...

A timeless wooden essential designed for smooth, gentle detangling and effortless everyday styling.

Show Your Hair Some Love Velvet Hair Mask with Argan & Shea — Repair, Hydrate, and Revive INTENSE REPAIR • DEEP HYDRATION • SCALP ACTIVATION Strengthen. Smooth. Shine. Restore hair...

A multi-action body cream for rough, dry and bumpy skin, including keratosis pilaris ('chicken skin'). The 3×3 Skin Support Complex hydrates, gently exfoliates and repairs the barrier at the same...

A smooth, powdery mist that settles over every layer — shower gel, scrub, lotion — and becomes your signature scent. Powdery, feminine finish Layers over the full ritual for longer...

Next-generation SPF 50+ / PA++++ built around your skin's microbiome. Six clean hybrid filters protect while Niacinamide strengthens the barrier — a lightweight, non-comedogenic gel-cream with a fresh glow. 6...

More than a cooling lotion: Hydagen® Aquaporin helps restore the skin's natural water channels so hydration reaches deeper, while Panthenol, Aloe and Shea calm and repair sun-stressed skin. Rehydrates after...

5-in-1 Hydro-Biome care for hands and nails. A light cream-gel that absorbs in seconds, locks in moisture for up to 72 hours, strengthens brittle nails with keratin and helps even...

White Musk

Sun protection that also works on signs of ageing. A clear, weightless gel with 6 clean hybrid filters, Eterwell™ Youth to support skin renewal, and Zinc PCA to control shine...

A sugar cream scrub that melts on damp skin and buffs away dryness, leaving skin smooth and ready for lotion. Sugar crystals in a rich cream base — exfoliates without...

A rich, fast-absorbing lotion that melts into skin — no greasy residue — and locks the Show Stopper scent in so it builds instead of fading. Shea & Coconut oils...

Tinted SPF 50+ with 360° defense against UVA, UVB, blue light and infrared — for long screen days and Cairo sun alike. A light tint evens tone; the microbiome-friendly formula...

White Musk

A luxurious, silky foam that washes the day away and lays the first layer of the Show Stopper scent. Rich, silky lather Leaves skin soft, never tight Scent: Coconut, Watermelon...

Elevate your everyday shower ritual.Designed with a textured exfoliating surface, these shower gloves gently buff away dead skin cells, helping to reveal skin that feels smoother, softer, and beautifully refreshed....

A sleek everyday essential designed to keep your beauty favorites beautifully organized. Its glossy finish and timeless black design make it the perfect companion for your makeup routine — at...

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Your everyday beauty essentials, thoughtfully curated in one cute tote. Includes Velvet Dream Show Stopper Body Splash, APPE Deodorant Roll-On, APPE Glow 10% Urea Cream, APPE Glow Hand & Nail...

A complete everyday care bundle featuring:  - APPE Deodorant Roll-On- APPE Shield SPF 50+ Gel Cream- APPE Glow Hand & Nail Cream- Velvet Show Stopper Body SplashEverything you need for...

Your everyday tote, with a little extra attitude. Made for your everyday essentials and all the little things you never leave home without. Finishedwith playful pink bows and a statement...

A thoughtfully curated collection designed to bring every step of your beauty routine together. From cleansing and targeted care to deep hydration, hair nourishment, sun protection, and everyday body care...

Your winter essentials, thoughtfully brought together in one complete care edit. This curated kit includes APPE Restore Leave-In Conditioner, APPE Shield SPF 50+ Gel Cream, APPE Glow Hand & Nail...